Entrepreneurship

How Focusing On Your “WHY” Leads to More Customers

Photo by Christiann Koepke on Unsplash

We all know that customers are a necessary part of all viable business models. Even as leaders, we must treat those who follow us and everyone we interact with as customers to ensure we are moving in the right direction.

Customers bring in revenue and validation, but they are also at the centre of our value proposition and…